Hi, I’m ines

I am an Empowerment & Positive Mindset Coach with over 25 years of experience in retail and HR, from shop floor to executive director positions, across both luxury and high-street markets.

I spent 10 years in London and 15 years in Croatia and Adria Region mastering leadership, people development, and business transformation.

I didn’t build my career through theory but through resilience, bold pivots, and lived experience.

As a single mother, I also know the reality of balancing personal growth, professional demands, and life’s constant changes.

These experiences shaped my coaching philosophy: true leadership and authentic living come from clarity, resilience, and courage, not from following expectations.

The values I bring into every coaching session are:

  • Kindness as strength - empathy that empowers, not weakens.

  • Strength with calm focus - resilience without force.

  • Gratitude in leadership and life - staying grounded and connected.

  • Justice as trust - building fairness in relationships and organisations.

  • Authentic presence - leading and living with purpose and integrity.

I coach leaders, women, and young people to step into their authentic power, develop clarity in decision-making, and build the resilience needed to create meaningful success.

My coaching bridges personal growth with professional impact, empowering individuals and organizations to thrive without compromising who they are.

My Approach

On this journey, we are partners in our focus on your growth and development. It is all about empowering you to discover your own path and unlock your full potential.

Determine goals and values

YOUR GOALS: We will uncover your goals and values, realising what truly matters to you. We will use insightful questioning and reflection, ensuring alignment with your authentic self.

DREAM IT

A VIVID PICTURE: We will create a clear vision of what success means for you, and how to make it a reality. Each step will be determined as an actionable step, evaluated through its feasibility, relevance and alignment towards your goals.

challenge

OBSTACLES: We will dig deep to the hurdles that are impacting your life and are standing between you and your goals. There could be underlying fear, limiting belief, past experiences that are blocking your progress and are there to be transformed and replaced.

reality CHECK

EXPECTATIONS: We will go through options that are working well for you now and ones that could be improvement. Assessing all the pros and cons related to your goal, exploring potential benefits and drawbacks, with clear need in setting up the right expectations.

TOOLS

EXPLORE: We will explore the tools and support systems available to you. Your newfound awareness and clarity will make path to use different strategies that suit you: innovative thinking, creativity and open- mindedness, propelling you towards your goal.

COMMITMENT

YOUR JOURNEY: We will set SMALL STEPS FOR BIG PRIORITIES with realistic expectations and creating new habits. With our talks, we’ll uncover blind spots, challenge assumptions and promote self-discovery. We’ll empower you to overcome obstacles, seize opportunities, and unlock your full potential.

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